I've been looking into ways to increase search ranking and web stats for my digital archive. One really helpful presentation I found:
"Search Engine Optimization for Digital Collections" by Kenning Arlitsch, Patrick OBrien
and Sandra McIntyre.
The authors discuss the unique problems of digital libraries and ways to solve them. They explain how to use Google Webmaster Tools to check for webcrawler errors (definitely worth checking out if you run your own website!) and various technical ways to improve indexing.
We've also been brainstorming ways to get more use out of our institution's Twitter and Facebook accounts. They're both pretty active, which is great, but we're mainly just posting "This Day in Cold War History" links. I'd like to get us interacting more with our users, in hopes that that will increase our followers/visibility, and thereby the number of people being redirected to our actual website.
- Andy Woodworth just put up an interesting post about using Facebook ads: Selling Myself. Literally.
- bit.ly also just held an API creation contest, which lists many cool tools, including Your Twitter Trending Topics. It compares your number of bit.ly clickthroughs with the words in your tweets, helping you see which topics your followers click on the most.